Our consumer practice works with clients that develop the relationship between a brand and its consumers. The key to the brand relationship - as it is in any relationship - is trust. Whether our client is launching a new consumer product, a rare composition cognac, wine or spirit, establishing a continuing dialogue between a past and present fashion brand, developing the architecture behind a Swiss time collection, or launching an innovative new package design, we understand the need to know how to reach consumers but also understanding what they care about and why, how they think, shop and behave. The most important contribution to our clients isn't the big idea but rather it is insight. Intelligent probing of the brand promise, the targets' wants and needs and the changing environment they live in will all lead to the discovery of something the client hadn't thought of before. After all this, clients will still want the big idea. They should and our comprehensive services will provide targeted solutions. We apply our knowledge and understanding to the development of effective marketing programs that help our clients gain maximum attention for their offerings.

We maintain close contact not only with reporters and editors for national publications in general, business and trade media but also with individual journalists in key local markets where our clients project their brands. We are especially attuned to working frequently with top editors and analysts within the consumer brand space.