Before developing a detailed scope of work, Morphoses must first gather the data necessary to recommend an appropriate solution – one that answers real needs and achieves measurable goals. Too often concepts developed today are based upon assumption, not build around quantitative data, resulting in costly "fixes". To avoid this end result, Morphoses focuses on initially gathering the client information and user data necessary to formulate an effective interactive strategy. Once this comprehensive phase is complete, we combine our creative talents with our technical expertise to develop and refine a concept suitable for all media.