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Project Type: Business to Business, Business to Customer
Technology: Adobe Illustrator, Adobe Photoshop, Quark
Link To PDF of Project
Project Brief :

Merrill Lynch's macro investment strategy views needed to be set up in a consistent brief for both print and web consumption. This brief would be considered when developing an investment strategy plan answering key questions to assist investors with their planning process. Design, layout and organization would be required.

Challenge :

Design corporate identity and graphics for product brief while using a clean typology set-up design for the Macro Focus Reports from the Global Securities Research and Economics Group

Solution :

Available in English, Chinese (simplified), Chinese (Traditional), French, German, Italian, Spanish the six page brief was designed to emphasize a professional look and feel synonymous with the Merrill Lynch brand. A leading wealth management and advisory firm, offering sophisticated investors insightful advice, customized solutions and responsive service, ML's briefing for 2003 was articulated using a color palette of 4 along with 4 custom fonts.


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