Complete site design and backend content management database for ebel.com. Designed exclusively for one of the world's leading luxury watch brands.

In 1911, at the time wristwatches were making their appearance, EugEne Blum and Alice Levy founded the Ebel watch factory in La-Chaux-de-Fonds, at the heart of the Swiss Jura. 75 years later, Ebel is one of the world's leading luxury watch brands. The challenge was to create an online presence for a company rich in tradition which would act as a showcase for past and current product lines.

In a collaborative effort with the ebel design team, a high performance, database-driven site that truly caters to the customer needs for powerful searching, graphic product detail, and logical navigation without sacrificing fast load times was created. The site affords Ebel content managers full administrative control with a back end database built in SQL. Informational pages are editable through the administration area via a WYSIWYG editor allowing for stylized content without content managers needing knowledge of HTML. Products, product categorizations, manufacturers and retailers are all managed through an intuitive administration area. Content managers also have control over mini-sites, coupons and lead administration making this site a truly fully featured internet business solution that really performs.